About

 
 
To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.
— Paul Rand
Gregor Quendel Logo.jpg
 

Design Concept

 
 
“The Design Squiggle is a simple illustration of the design process. The journey of researching, uncovering insights, generating creative concepts, iteration of prototypes and eventually concluding in one single designed solution. It is intended to convey the feeling of the journey. Beginning on the left with mess and uncertainty and ending on the right in a single point of focus: the design.” - Damien Newman

“The Design Squiggle is a simple illustration of the design process. The journey of researching, uncovering insights, generating creative concepts, iteration of prototypes and eventually concluding in one single designed solution. It is intended to convey the feeling of the journey. Beginning on the left with mess and uncertainty and ending on the right in a single point of focus: the design.” - Damien Newman

 
 
 

CREDITS

Cover Design:  www.klnpesch.de

Cover (Designed Plastic):  www.aurorarobson.com

Illustration: www.faniakatz.com

Thibault Csukonyi: www.bendaudio.com

Will Organ:  www.facebook.com/willorgan

Bryan Hirst:  www.isuna.bandcamp.com